Arjun Rai
What was your inspiration to build an AI Startup?
At the end of the day, small businesses are what I refer to as “underdogs”. It is not their responsibility to be experts in digital marketing. For example: What is the best marketing message? Which Emojis should be used? Which hashtags should be used?.
It’s not why they went to school in the first place. They may be specialists in their sector of whatever small business they’re working with, but they’re not digital marketing specialists. But, at the end of the day, it appears that you must understand marketing in the same way that you must understand breathing.
How did you make the leap to get started?
We believed that a tool or platform was required to totally level the playing field for small businesses. And by utilizing AI algorithms, we believed they could compete equally.
So, we repurposed our system, for which we filed a patent, to allow you to produce social media material automatically, as well as blog content. Then, during the pandemic, we realized that small businesses could contact their consumers by using smart speakers, such as Alexa, which everyone has in their living rooms and bedrooms.
So, around a year ago, we started working with Amazon to create the world’s first scheduler. Now, anybody can be a home shopping network or a TV commercial, and you don’t have to beg to get your goods in front of tens of millions of people.
How do you compare to your competitors?
Hootsuite is not just one of our partners, but also our second-largest competition. Because many of their clients have requested the option to intelligently schedule material for social media. As a result, they have excellent analytics, and we have excellent streams.
We are in the process of constructing the world’s first and largest Direct to Customer broadcasting network. And if you have all of them, small companies being able to directly plan and broadcast material, you can create a network where one company owner may
advertise and reach another business owner’s audience through an Amazon ecosystem. There’s a lot of AI involved in determining who is the best person to purchase from you.
So, there’s a lot here and there, but we want to make sure that the business owner doesn’t need a degree or a Ph.D. to create the most compelling and engaging marketing message.
What makes your product better?
So that’s sort of the direction we’re heading with technology in terms of establishing a network and then allowing you to identify a section of the audience, individuals, and what they’re willing to purchase and what they’re possibly going to buy. We submitted a patent for the capacity to essentially assist a small business owner in determining which phrases do exceptionally well and which ones do not perform exceptionally well. Also, which emoticons and hashtags can be used to provide more engagement.
So, after you’ve logged onto our site, all you have to do is start typing. It automatically completes the sentence by looking at the words and phrases that are being put together and providing you with the emojis that would work well since they are contextually appropriate. You’re probably wondering how we know that. We know this because we’ve looked at hundreds of millions of combinations of words and phrases at scale. And this is one of the four algorithms described in the patent.
We constructed a lot of things ourselves, and I’d guess just around 10% of our stuff is off the shelf. Because we intended to construct much of it around the company, the remainder has been patented or filed for patents.
What tools do you use?
Alexa-enabled devices control the great majority of the environment. The other devices aren’t as well-developed or developer-friendly, and adoption is low. Last year, the industry increased by double digits. The vast majority of their devices are audio-only. However, the smart display is slowly but steadily making its way into the market. Once you figured out the content creation side, we said, “All right, let’s get you in front of audiences you’d never have had a chance to meet, and if you did, you’d have to pay an arm and a leg to get there,” In this instance, you have 100 devoted followers who continue to buy from you on a regular basis, similar to the Oprah Winfrey effect for all company owners.
